Archive: July, 2010

Links for 2010-07-29 [Digg]

8 Tips for Converting Your SEO Operation into a Key Online Marketing Channel

After years of paying lip service to search engine optimization (SEO), the time for enterprises to seriously consider this online marketing channel has finally come. The traditional online marketing channels – paid search, display advertising, and email – are all experiencing saturation, fierce competition, and lower returns on investments. As a result, marketing organizations are discovering SEO to be the most promising alternative for acquiring new customers. But there is some heavy-lifting that needs to be done before SEO can become a consistent revenue generating channel with positive ROI. Here are eight tips to set you on the right track: 8 Tips for Converting Your SEO Operation into a Key Online Marketing Channel 1 — Take SEO Seriously – Now. There is a significant first mover advantage in SEO – if you can take a position at the top of the natural search rankings, the search engines will give you higher authority and more exposure, making it very difficult for others to dislodge you. By jumping into an SEO strategy now, you’ll likely have a leg up on your competition for better placement in search rankings. 2 — Dedicate Specialist Resources. SEO is not a part-time activity. It is naturally…

Links for 2010-07-27 [Digg]

  • Summer Reading #1 — Cognitive Surplus – Digital Landfill
    I’ll be taking a bit of vacation over the next two weeks, so I thought I would take the opportunity of highlighting a few books on my Summer reading list. One of the good things about using a Kindle or Kindle on an iPAD for reading is the ability to use highlights to create a running summary of a book’s highlights. Even better is that these highlig

8 Things You Should Know About Your Digital Images

You’ve got thousands of pictures saved on your computer, and probably thousands more sitting in boxes and bookshelves all over your house. The question is could you find that picture from your 1987 trip to the beach with you and your wife in it? The answer is probably no, or at least not in a reasonable amount of time. There are a lot of ways to organize your pictures and make them more accessible as well as protected, but to start you off here are 8 things you should know. [For a forum with more info and space to share ideas check out our facebook page.] 8 Things You Should Know About Your Digital Images 1 — Scan Pictures that Aren’t Digital Already. First things first. Remember that personal scanner you got for getting your documents onto your computer? It’s time to get it back out and start scanning your old photographs. Whether you have a document scanner, a scanner specifically designed for pictures, or some sort of printer/scanner/faxer/coffee maker combination, take advantage of it by scanning in old pictures and preserving them along with your newer digital stuff. 2 — Delete Pictures that Are No Good RIGHT AWAY. Just…

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